This can be helpful information when it comes to trying the times for yourself and designing A/B tests. Analyze Your CompetitionĬhecking what your competitors are doing can give you an idea on the best times and days to send an email newsletter. Analyze what has worked in the past and what has not to either replicate it, or discard it and try a new timing. Analyze Past DataĬhecking past performance on metrics such as open rates, click through rates, and conversion rates can be a time saver. Take into account that you may have different target audiences for the same business, so it is important to segment properly. The region your customers are located in.The target audience will be characterized by different aspects: This is not only helpful to create and deliver relevant content: the best times to send a newsletter will depend on who you are directing it to.įor example, if the newsletter is directed to a company, it will be best to send it during working hours, whereas, if it is targeted to the final customer, it might be better to send during lunch or just after work to increase the chances of success. Knowing your buyer persona is the very first step to perform any effective email marketing campaign. Finally, to really obtain accuracy we need to run A/B tests and re-adjust our strategies until we hit the right spot.Another recommendation would be to check the competition.Secondly, if we have performed email newsletter campaigns in the past, it can also be helpful to track past data.The first step is to determine and segment your target audience.These tips might help determine the right timing to send your email newsletters: How to Know the Best Times to Send an Email Newsletter In this article, we will touch upon the best times to send a newsletter and the appropriate frequency. To succeed, you have to nail three aspects: relevance, timing, and frequency of sending email newsletters. With your competitors shooting for the same subscribers as you do, how do you cut through the noise and reign in the subscriber’s inbox? Newsletters have become successful, so much so that people are paying to receive newsletters with personalized, original content. 81% of email marketers are sending email newsletters. The latest statistics show that competition in the newsletter arena is heating up.
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